2024 Veterinary Virtual Care Industry Report

The inaugural report from the Veterinary Virtual Care Association is now available and complimentary for subscribers of the VVCA newsletter.


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This comprehensive document analyzes over 2 million data points derived from more than half a million virtual care interactions globally, offering valuable insights into virtual veterinary care's current trends and outcomes.

This report outlines the significant advancements in veterinary virtual care, focusing on its impact and utilization in the United States, Canada, and the United Kingdom. It highlights the collaboration with various data aggregators that enabled the collection of an extensive dataset from over 506,000 virtual care interactions, offering insights into the adoption, challenges, and outcomes of virtual care services.

The report aims to inform and inspire the global veterinary community about the innovative technologies and emerging best practices in virtual care, emphasizing its role in enhancing access to veterinary services, improving pet healthcare, and addressing care shortages.


The 2024 Veterinary Virtual Care Industry
is drawn from approximately:

2 Million

Data Points


Reported Interactions

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More About The Report

The VVCA Industry Report is a comprehensive analysis of over 2 million data points derived from more than half a million virtual care interactions globally. It aims to provide valuable insights into trends and outcomes in virtual veterinary care, highlighting the global scope of virtual care and its impact on veterinary practices.

The report was created to leverage the vast amount of data available from virtual care interactions worldwide. Its purpose is to better understand the global landscape of virtual veterinary care, identify trends and patterns, and provide evidence-based insights to support the adoption and optimization of virtual care practices.

The report is intended for a wide audience including veterinarians, veterinary professionals, pet care retailers, and skeptics of virtual care. It offers valuable insights for anyone involved in pet care, aiming to educate and inform about the potential and impact of virtual veterinary services.

The report underscores the global relevance of virtual veterinary care, demonstrating that similar needs and practices exist worldwide despite regional differences. It highlights the universal demand for virtual care solutions and the benefits of a global perspective in understanding and optimizing these services.

Yes, the report has the potential to significantly impact future veterinary practices by providing a wealth of data and insights that have not been previously available. It aims to empower veterinary professionals to embrace virtual care, enhance their understanding, and utilize evidence-based practices to improve care delivery.

Data was collected through surveys sent to providers in the U.S., Canada, and the UK, asking about cases seen via remote methods, care delivery models, and outcomes. This effort was complemented by follow-up interviews to ensure accurate data interpretation and categorization.

The report points to various innovations in virtual care, including diverse applications and business models that enhance service delivery. It emphasizes the adaptability of virtual care to complement traditional veterinary services and its potential to address access-to-care challenges.

The report highlights significant access-to-care issues and how virtual care can offer solutions, especially in remote or underserved regions. It showcases virtual care as a means to improve accessibility, efficiency, and the delivery of veterinary services.

The report discusses the importance of understanding and navigating the evolving legislative landscape around virtual care. It illustrates how legislative changes can support or hinder access to virtual care and stresses the need for veterinary professionals to stay informed and adapt to these changes.

The report suggests that virtual veterinary care will continue to evolve rapidly, with growing acceptance and integration into standard veterinary practices. It calls for ongoing research, collaboration, and innovation to expand the reach and effectiveness of virtual care solutions.

Among the surprising findings were the impact of business models and regional access on data points, and the high level of customer satisfaction across different virtual care models. The uniform age of pets treated and unexpected trends in data categorization were also notable.

The report argues that virtual care is increasingly recognized as legitimate by consumers familiar with telemedicine for their own health. It suggests that any legitimacy concerns are more prevalent within the veterinary profession itself, which is gradually becoming more open to virtual care as a valuable component of veterinary practice.

Yes, the report is seen as a valuable resource for educational institutions, potentially guiding curriculum development and student understanding of virtual care. It highlights the need for formal education on virtual care practices and their integration into veterinary medicine.

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